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		<identifier>oai:repozytorium.uni.wroc.pl:96418</identifier>
	    <datestamp>2026-03-27T09:39:42Z</datestamp>
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<dc:title xml:lang="pl"><![CDATA[Prawne granice reklamy w świetle ustawy o zwalczaniu nieuczciwej konkurencji]]></dc:title>
<dc:creator><![CDATA[Więckowski, Kamil]]></dc:creator>
<dc:subject xml:lang="en"><![CDATA[advertising]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[forbidden and unfair advertising]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[act of unfair competition]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[misleading advertising]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[product placement]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[reklama]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[zakazana reklama]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[nieuczciwa reklama]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[nieuczciwa konkurencja]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[reklama wprowadzająca w błąd]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[lokowanie produktu]]></dc:subject>
<dc:description xml:lang="de"><![CDATA[Wrocław]]></dc:description>
<dc:description xml:lang="uk"><![CDATA[Wrocław]]></dc:description>
<dc:description xml:lang="en"><![CDATA[The importance of advertising in today’s economy tends to increase. This fact is mainly caused by the development of technology, wider range of products offered in the market as well as, to a considerable extent, by the market internalization. The aforementioned factors become the reasons for more severe competition and at the same time make the businessmen find new, more effective methods of promotion. It may lead to reaching for dangerous, from the point of view of the competitive markets and their members, ways of persuasion. That is why it is so important to establish (and effectively exercise) certain laws which would limit (minimalize) the use of such undesirable practices. This paper presents an analysis of the regulation existing in the Polish law and concerning the previously mentioned problems, which is known as the Unfair Competition Act. Certain examples of unfair competition in advertising are characterised in this paper in reference to the content of the act, especially to the works of doctrine and judicature, and because of that it is possible to define legal limitations of the advertising]]></dc:description>
<dc:description xml:lang="en"><![CDATA[Wrocław]]></dc:description>
<dc:description xml:lang="it"><![CDATA[Wrocław]]></dc:description>
<dc:description xml:lang="fr"><![CDATA[Wrocław]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[Wrocław]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[Tytuł zeszytu: Transformacje systemu gospodarczego : (prace poświęcone pamięci Profesora Tomasza Afeltowicza)]]></dc:description>
<dc:publisher><![CDATA[Wydawnictwo Uniwersytetu Wrocławskiego]]></dc:publisher>
<dc:contributor><![CDATA[Olszewski, Leon]]></dc:contributor>
<dc:date><![CDATA[2010]]></dc:date>
<dc:type xml:lang="en"><![CDATA[text]]></dc:type>
<dc:type xml:lang="pl"><![CDATA[tekst]]></dc:type>
<dc:identifier><![CDATA[http://repozytorium.uni.wroc.pl/Content/96418/PDF/25_Wieckowski_K_Prawne_granice_reklamy_w_swietle_ustawy_o_zwalczaniu_nieuczciwej_konkurencji.pdf]]></dc:identifier>
<dc:identifier><![CDATA[https://repozytorium.uni.wroc.pl/dlibra/publication/102025/edition/96418/content]]></dc:identifier>
<dc:identifier><![CDATA[oai:repozytorium.uni.wroc.pl:96418]]></dc:identifier>
<dc:language><![CDATA[pol]]></dc:language>
<dc:relation><![CDATA[https://czasopisma.uwr.edu.pl/ekon/article/view/8333]]></dc:relation>
<dc:rights xml:lang="de"><![CDATA[Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.]]></dc:rights>
<dc:rights xml:lang="uk"><![CDATA[Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.]]></dc:rights>
<dc:rights xml:lang="en"><![CDATA[The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity]]></dc:rights>
<dc:rights xml:lang="en"><![CDATA[Making materials available on the basis of the agreement with the owner of the property copyrights]]></dc:rights>
<dc:rights xml:lang="en"><![CDATA[Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.]]></dc:rights>
<dc:rights xml:lang="it"><![CDATA[Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.]]></dc:rights>
<dc:rights xml:lang="fr"><![CDATA[Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.]]></dc:rights>
<dc:rights xml:lang="pl"><![CDATA[Korzystanie z tego materiału jest możliwe zgodnie z właściwymi przepisami o dozwolonym użytku lub innych wyjątkach przewidzianych w przepisach prawa, a korzystanie w szerszym zakresie wymaga uzyskania zgody uprawnionego]]></dc:rights>
<dc:rights xml:lang="pl"><![CDATA[Udostępnianie na podstawie umowy z właścicielem majątkowych praw autorskich]]></dc:rights>
<dc:rights xml:lang="pl"><![CDATA[Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.]]></dc:rights>
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