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<dc:title xml:lang="pl"><![CDATA[Etyka a zarządzanie marketingowe – wybrane problemy]]></dc:title>
<dc:creator><![CDATA[Winiarski, Marcin]]></dc:creator>
<dc:subject xml:lang="en"><![CDATA[ethics]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[marketing management]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[holistic orientation]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[promotion]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[social media]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[etyka]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[zarządzanie marketingowe]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[orientacja holistyczna]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[promocja]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[media społecznościowe]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[CSR]]></dc:subject>
<dc:description xml:lang="de"><![CDATA[L'vìv]]></dc:description>
<dc:description xml:lang="uk"><![CDATA[L'vìv]]></dc:description>
<dc:description xml:lang="en"><![CDATA[The aim of the article is the analysis of contemporary theoretical models of marketing and socio-economic factors influencing the marketing decision making consistent with the principles of law and ethics. The author points out that both: the definition of marketing proposed by the American Marketing Association 2007, as well as in the so-called holistic marketing model by Ph. Kotler, are contained clear recommendations indicating the need to respect the law and ethical rules of conduct on the market. In the article also raised was the issue of CRS and voluntary codes of conduct Code of Ethics and institutional arrangements within the framework of the legal system to support the ethical conduct of enterprises. However, according to the author opinion consumers due to modern communication devices and functioning of social media are and will be in the futuremajor factors in forcing decisions in accordance with ethics.]]></dc:description>
<dc:description xml:lang="en"><![CDATA[L'vìv]]></dc:description>
<dc:description xml:lang="it"><![CDATA[L'vìv]]></dc:description>
<dc:description xml:lang="fr"><![CDATA[L'vìv]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[Tekst w języku polskim i ukraińskim. Streszczenie w języku  angielskim.]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[L'vìv]]></dc:description>
<dc:publisher><![CDATA[L'vìvs'kij nacìnal'nij unìversitet ìmenì Ìvana Franka]]></dc:publisher>
<dc:contributor><![CDATA[Bojko, Andrìj Mihajlovič]]></dc:contributor>
<dc:contributor><![CDATA[Marszał, Maciej]]></dc:contributor>
<dc:date><![CDATA[2015]]></dc:date>
<dc:type xml:lang="en"><![CDATA[text]]></dc:type>
<dc:type xml:lang="pl"><![CDATA[tekst]]></dc:type>
<dc:identifier><![CDATA[http://repozytorium.uni.wroc.pl/Content/122454/PDF/10_Winiarski_M_Etyka_a_zarzadzanie_marketingowe_wybrane_problemy.pdf]]></dc:identifier>
<dc:identifier><![CDATA[https://repozytorium.uni.wroc.pl/dlibra/publication/133100/edition/122454/content]]></dc:identifier>
<dc:identifier><![CDATA[oai:repozytorium.uni.wroc.pl:122454]]></dc:identifier>
<dc:source xml:lang="de"><![CDATA[PAd P 102216 II]]></dc:source>
<dc:source xml:lang="uk"><![CDATA[PAd P 102216 II]]></dc:source>
<dc:source xml:lang="en"><![CDATA[PAd P 102216 II]]></dc:source>
<dc:source xml:lang="it"><![CDATA[PAd P 102216 II]]></dc:source>
<dc:source xml:lang="fr"><![CDATA[PAd P 102216 II]]></dc:source>
<dc:source xml:lang="pl"><![CDATA[PAd P 102216 II]]></dc:source>
<dc:language><![CDATA[pol]]></dc:language>
<dc:language><![CDATA[ukr]]></dc:language>
<dc:relation><![CDATA[https://wuwr.pl/wlzp/article/view/8737]]></dc:relation>
<dc:rights xml:lang="de"><![CDATA[Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka]]></dc:rights>
<dc:rights xml:lang="uk"><![CDATA[Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka]]></dc:rights>
<dc:rights xml:lang="en"><![CDATA[The use of this material is allowed only with accordance of applicable rules of fair use or other exceptions provided by law, and any broader use requires the permission of the authorized entity]]></dc:rights>
<dc:rights xml:lang="en"><![CDATA[Making materials available on the basis of the agreement with the owner of the property copyrights]]></dc:rights>
<dc:rights xml:lang="en"><![CDATA[Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka]]></dc:rights>
<dc:rights xml:lang="it"><![CDATA[Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka]]></dc:rights>
<dc:rights xml:lang="fr"><![CDATA[Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka]]></dc:rights>
<dc:rights xml:lang="pl"><![CDATA[Korzystanie z tego materiału jest możliwe zgodnie z właściwymi przepisami o dozwolonym użytku lub innych wyjątkach przewidzianych w przepisach prawa, a korzystanie w szerszym zakresie wymaga uzyskania zgody uprawnionego]]></dc:rights>
<dc:rights xml:lang="pl"><![CDATA[Udostępnianie na podstawie umowy z właścicielem majątkowych praw autorskich]]></dc:rights>
<dc:rights xml:lang="pl"><![CDATA[Copyright by Vidavnictvo L'vìvs'kogo nacìonalʹnogo unìversitetu ìm. Ìvana Franka]]></dc:rights>
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