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<dc:title xml:lang="en"><![CDATA[Co-creation and co-operation in business models]]></dc:title>
<dc:creator><![CDATA[Mirowski, Mateusz]]></dc:creator>
<dc:subject xml:lang="en"><![CDATA[value co-creation]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[enterprise cooperation]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[marketing]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[customer orientation]]></dc:subject>
<dc:subject xml:lang="en"><![CDATA[networking]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[współtworzenie wartości]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[współpraca przedsiębiorstw]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[marketing]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[sieciowość]]></dc:subject>
<dc:subject xml:lang="pl"><![CDATA[zorientowanie na klienta]]></dc:subject>
<dc:description xml:lang="de"><![CDATA[Wrocław]]></dc:description>
<dc:description xml:lang="uk"><![CDATA[Wrocław]]></dc:description>
<dc:description xml:lang="en"><![CDATA[The value co-creation, as a method of creating value in relations between enterprises and customers, is a reality that brings benefits for both sides. Practical business solutions presented in the article force to ask a question about topicality of the assumption that only the company is able to create a value to be exchanged on the market. Perhaps the best opinion that sums up this paper was brought by Harvard University mathematical biologist Martin Nowak in his article Five rules for the evolution of cooperation published in the Science Magazine: The two fundamental principles of evolution are mutation and natural selection. But evolution is constructive because of cooperation. New levels of organization evolve when the competing units on the lower level begin to cooperate. Cooperation allows specialization and thereby promotes biological diversity. Cooperation is the secret behind the open endedness of the evolutionary process. Perhaps the most remarkable aspect of evolution is its ability to generate cooperation in a competitive world. Thus, we might add ‘natural cooperation’ as a third fundamental principle of evolution beside mutation and natural selection.]]></dc:description>
<dc:description xml:lang="en"><![CDATA[Wrocław]]></dc:description>
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<dc:description xml:lang="fr"><![CDATA[Wrocław]]></dc:description>
<dc:description xml:lang="pl"><![CDATA[Wrocław]]></dc:description>
<dc:publisher><![CDATA[Wydawnictwo Uniwersytetu Wrocławskiego]]></dc:publisher>
<dc:contributor><![CDATA[Winiarski, Marcin]]></dc:contributor>
<dc:date><![CDATA[2013]]></dc:date>
<dc:type xml:lang="en"><![CDATA[text]]></dc:type>
<dc:type xml:lang="pl"><![CDATA[tekst]]></dc:type>
<dc:identifier><![CDATA[http://repozytorium.uni.wroc.pl/Content/108780/PDF/11_Mirowski_M_Co_creation_and_co_operation_in_business_models.pdf]]></dc:identifier>
<dc:identifier><![CDATA[https://repozytorium.uni.wroc.pl/dlibra/publication/118428/edition/108780/content]]></dc:identifier>
<dc:identifier><![CDATA[oai:repozytorium.uni.wroc.pl:108780]]></dc:identifier>
<dc:source xml:lang="de"><![CDATA[PAd 102060 II]]></dc:source>
<dc:source xml:lang="uk"><![CDATA[PAd 102060 II]]></dc:source>
<dc:source xml:lang="en"><![CDATA[PAd 102060 II]]></dc:source>
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<dc:source xml:lang="fr"><![CDATA[PAd 102060 II]]></dc:source>
<dc:source xml:lang="pl"><![CDATA[PAd 102060 II]]></dc:source>
<dc:language><![CDATA[eng]]></dc:language>
<dc:relation><![CDATA[https://wuwr.pl/sppae/article/view/8915]]></dc:relation>
<dc:rights xml:lang="de"><![CDATA[Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.]]></dc:rights>
<dc:rights xml:lang="uk"><![CDATA[Copyright by Wydawnictwo Uniwersytetu Wrocławskiego Sp. z o.o.]]></dc:rights>
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