TY - GEN A1 - Kokowicz, Dorota A2 - Rozbicka, Patrycja A2 - Kokowicz, Dorota PB - Wydawnictwo Uniwersytetu Wrocławskiego N2 - The author of this article demonstrates how the Moscow Centre of SPARC Technologies (MCST) communicates on Russian computer brand Elbrus and at the same time — how this brand becomes a carrier of image of its country of origin: Russia. The author also presents the results of the content analysis of the MCST’s website in order to show what image of Russia emerges from marketing narration about the brand, full of references to current political situation of Russia and its history. L1 - http://repozytorium.uni.wroc.pl/Content/137396/PDF/05_D_Kokowicz_Marka_jako_nosnik_wizerunku_kraju_pochodzenia_%E2%80%93_Rosja_w_narracji_marketingowej.pdf CY - Wrocław L2 - http://repozytorium.uni.wroc.pl/Content/137396 PY - 2021 KW - country-of-origin effect KW - image of Russia KW - nation brand KW - nation branding KW - brands as communication channels T1 - Marka jako nośnik wizerunku kraju pochodzenia — Rosja w narracji marketingowej Moscow Centre of SPARC Technologies o marce Elbrus UR - http://repozytorium.uni.wroc.pl/dlibra/publication/edition/137396 ER -