@misc{Łaciak_Beata_Portrayal_2014, author={Łaciak, Beata}, copyright={Copyright by Beata Łaciak}, address={Wrocław}, howpublished={online}, year={2014}, publisher={Instytut Socjologii Uniwersytet Wrocławski}, publisher={http://www.socjologia.uni.wroc.pl/}, language={eng}, abstract={This text analyses the portrayal of senior citizens in the most popular Polish drama television serials. It shows representations that are idealized or realistic, but also some that promote new, more active attitudes in old age. Research with viewers shows, however, that the best received images are traditional ones, which portray senior citizens as stable old folks; viewers are especially fond of the image of the caring, warm grandmother, guardian of hearth and home.}, title={Portrayal of senior citizens in Polish television drama serials}, keywords={senior citizens, television serial, portrayal, viewer reception}, }