@misc{Waniowski_Paweł_Wpływ_2021, author={Waniowski, Paweł}, copyright={Copyright by Wydział Prawa, Administracji i Ekonomii Uniwersytetu Wrocławskiego}, address={Wrocław}, howpublished={online}, year={2021}, publisher={E-Wydawnictwo. Prawnicza i Ekonomiczna Biblioteka Cyfrowa. Wydział Prawa, Administracji i Ekonomii Uniwersytetu Wrocławskiego}, language={pol}, abstract={The Covid-19 pandemic has significantly affected nearly all areas of socio-economic life, including shaping prices. An increase in the role of the state, and significant restrictions on the possibility of running a business in particular, the emergence of new inflation trends, more frequent and deeper than before changes in the business profile of enterprises, and the need to reorganize following the sanitary regulations, as well as an increase in demand activating measures, resulted in relevant changes in the level and the price structure of consumer goods. On the other hand, a growth of price sensitivity of buyers should be emphasized, and analyzes conducted by public opinion research institutions even show that for many people the necessity of paying higher and higher prices for basic products is more irritating than the restrictions resulting from the pandemic. The purpose of this article was to present various aspects of the impact of the pandemic on shaping prices of selected consumer goods, along with identifying the causes and effects of these changes, both in the short and long term. The period of the Covid-19, completely different from the previous ones, does not provide full opportunities for comparative research, but it shows many interesting and unprecedented phenomena in the field of setting prices. These phenomena have been distinguished, their specificity has been analyzed and their impact on the price formation process for consumer goods on the frequency and depth of price changes and their differentiation will be assessed. The role of price as a competitive tool in the face of pandemic constraints has also been taken into account.}, title={Wpływ Covid-19 na kształtowanie cen artykułów konsumpcyjnych}, type={text}, doi={10.34616/142086}, keywords={price, marketing, consumer goods, COVID-19}, }