@misc{Tomaszewski_Norbert_The_2021,
 author={Tomaszewski, Norbert},
 copyright={Copyright by Norbert Tomaszewski},
 address={Wrocław},
 howpublished={online},
 year={2021},
 school={University of Wroclaw},
 language={eng},
 abstract={The main purpose of the dissertation is to determine what influence do celebrities and social media tools have on modern voter in the United States. Although the study focuses on a specific timeframe between 2008 and 2020, it also takes into consideration the history of such patterns, both the celebrity endorsement and internet politics. The political campaigns that were analyzed are mostly presidential (also Republican and Democratic primaries), but some of the case studies focus on Congressional campaigns (mostly Senate, but from time to time House of the Representatives) to show that new campaign tools can also be used during the parliamentary elections.},
 title={The American Voter and Social Media and Celebrities in presidential campaigns},
 type={text},
 keywords={social media, political campaign, voter behaviour, celebrity endorsement, Web 2.0, new media, celebrity politics, political entertainment, American politics, digital campaigning, political advertisement, social movements},
}