@misc{Blicharz_Jolanta_Zarządzanie_2025,
 author={Blicharz, Jolanta and Szalonka, Katarzyna},
 copyright={Copyright by Jolanta Blicharz, Katarzyna Szalonka, Wrocław 2025},
 address={Wrocław},
 howpublished={online},
 year={2025},
 publisher={Wydawnictwo Uniwersytetu Wrocławskiego. Wydawnictwo "Szermierz"  sp. z o.o.},
 language={pol},
 abstract={In marketing management, legal aspects play an extremely important role, alongside economic, technological and political conditions. This symbiotic relationship is essential to protect consumers in terms of fair treatment, access to correct information and protection against abuses that can cause financial harm, but also help to increase the brand's reputation within the marketing campaign. In dynamic markets, aspects such as the product life cycle, changes in price and cost elasticities, and competitive dynamics play an important role in price management. As the competitive landscape has shifted towards a digital environment, it is important to consider the possibility of finding a properly designed legal solution in the case of tacit and autonomous algorithmic collusion, which creates a higher risk of supra-competitive prices. The growing number and complexity of regulatory compliance requirements are forcing companies to increasingly address product compliance – from product design to disposal. With the Green Deal, the European legislator has established a whole range of new obligations for companies that must be considered from a legal and economic perspective.},
 title={Zarządzanie marketingowe : wybrane aspekty prawne i ekonomiczne},
 type={text},
 doi={https://doi.org/10.19195/978-83-229-4053-2},
 keywords={marketing, marketing management, marketing communication management, product management, product safety},
}