@misc{Błaszkowska_Hanka_Transcreative_2025,
 author={Błaszkowska, Hanka and Prodanović Stankić, Diana},
 address={Wrocław},
 howpublished={online},
 year={2025},
 language={eng},
 abstract={As the demand for transcreation services grows in the global translation industry, it has become necessary to adapt translation education to more adequately prepare university graduates to meet the needs of new market. This paper will link the ideas of transcreation, a part of industry, to Translation Studies, an academic discipline, by analysing statements obtained from transcreators through a survey, in order to integrate their conceptualisation of transcreation into the context of teaching translation at the tertiary level. It proves crucial to identify the specific transcreation competencies and to develop models that can guide the forming of new courses for future translators, which gives additional value to current university curriculum. Based on the existing research and models and supplementing them with further developments, the authors conducted a survey to examine the concept of transcreation as represented by industry experts in Poland and Serbia. Comparing the data with the current competency model of academic translation education, namely the Competence Framework 2022 (European Master’s in Translation [EMT]), the authors aimed to identify the specific transcreation competencies that could be integrated into extended curricula for translation specialisations in philological studies in both countries.},
 title={Transcreative vs. Translational Competence from the Practitioner’s Perspective in View of Training Professional Transcreators},
 type={text},
 keywords={language services industry, transcreation, translation/transcreation training, higher education, Poland, Serbia},
}