@misc{Gołębiowska_Julia_A_2023,
 author={Gołębiowska, Julia},
 copyright={Copyright by Pracownia Badań Orientalnych, Katedra Doktryn Politycznych i Prawnych Wydziału Prawa, Administracji i Ekonomii Uniwersytetu Wrocławskiego & Authors, Wrocław 2023},
 address={Wrocław},
 howpublished={online},
 year={2023},
 publisher={Uniwersytet Wrocławski Koło Doktryn Politycznych i Prawnych},
 publisher={Uniwersytet Wrocławski Koło Naukowe Ogólnej Teorii Ekonomii},
 language={eng},
 abstract={The purpose of the following paper is to examine the phenomenon of pinkwashing. It most often occurs in the form of marketing strategies, and is applied in both the economic and political spheres. This text explains the definition of marketing, with a particular focus on content marketing, social marketing and common cause marketing. The origins of the term 'pinkwashing' are indicated, as well as its relationship to greenwashing. This is followed by a description of pinkwashing occurring in politics using the examples of Marine Le Pen and Donald Trump. Cases from the economic sphere are then cited, referring to major corporations such as The Coca-Cola Company and Amazon. The analysis of pinkwashing from a legal point of view follows, examining whether such practices may violate competition, consumer or advertising law.},
 title={A Critical Analysis of Pinkwashing in the Political, Economic and Legal Spheres},
 type={text},
 keywords={marketing, pinkwashing, LGBTQ+, advertising, competition},
}