The dynamics of social changes has made significant transformations in the structures of family life as well as in the conditions of everyday life. In this way, a parental role puts young adults in the face of the challenge of permanent self-creation of motherhood and fatherhood. They need parents’ education formatted to the way they use while effective learning. A popular way to find answers to difficult questions are discussions conducted in social media. In questions about popular fan pages and blogs, three of them, very popular and frequently visited ones have been pre-determined. Next, the authors’ way of communicating with the website audience was analyzed. On this basis, it was possible to formulate postulates regarding the institutional education of parents which really meets the needs of young parents.