@misc{Świątek_Jerzy_How_2018, author={Świątek, Jerzy}, copyright={Copyright by Jerzy Świątek}, address={Wrocław}, howpublished={online}, year={2018}, publisher={Instytut Pedagogiki Uniwersytetu Wrocławskiego}, language={pol}, abstract={The text argues that there is a crucial difference between persuasion concerning individual choices that have no social consequences (ego-centric perspective), and persuasion concerning decisions that, even if taken by an individual, have broader social implications (nos-centric perspective). In particular, this difference implies different cognitive models that are activated in both cases. A natural corollary to those differences are different persuasive strategies. In the case of social persuasion (nos-centric perspective), persuasion relies on the so called relational models, models of our understanding of how decisions are taken within a social context.}, title={How language generates change – on some individual and social aspects of persuasion}, keywords={persuasion, relational models, social aspects of persuasion}, }